We recommend that you read a recent post from Arnold & Porter’s Seller Beware blog on the FTC’s announcement last week that the developers and marketers of the LearningRx “brain training” programs agreed to stop making false and unsubstantiated claims related to their programs as well as pay a monetary settlement with FTC. This governmental enforcement is an important reminder of the scrutiny that is provided to any product promoted with claims that it can improve cognition, including the promotion of such products with ads that target search terms related to brain-related diseases or injuries.